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Jamie Gruber | If You’re the Smartest Person in the Room You Need a Bigger Room

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Hosted by
Mike Ayala

On this episode of Investing for Freedom, Mike sits down with fellow GoBro and friend Jamie Gruber. Mike and Jamie chat about Jamie’s background as well as amazing opportunities within GoBundance called Emerge and Ascend which helps people in their journey to becoming a millionaire.

“When I wanted to be a director-level guy at my company I surrounded myself with people at that level so that I had credibility.”


0:00 – Intro
2:01 – Jamie says his new boss has had the greatest impact on his life
3:40 – Networking and relationships have had the greatest impact on Jamie’s success
8:02 – Jamie describes his greatest setback and what he learned from it
13:05 – “Do you” is the advice Jamie finds himself sharing the most
16:29 – Jamie goes through his background and how he got to where he is today
23:15 – Find something that excites you about your day job and don’t rush into quitting
25:19 – Jamie continues with his story, talking about adapting
28:49 – Jamie is excited about an opportunity within GoBundance to service the people who have the knowledge but haven’t had time to build their net worth
29:59 – The Emerge program with GoBundance aims to create a level of transformation and imprint the brand of GoBundance on the participants
31:41 – The Ascend program is a longer mastermind giving you access to GoBundance members and accountability pods
36:58 – Emerge is more of an on-demand course whereas Ascend has more of a pod structure. It goes live 1st January 2021, but there’s already a Facebook group with loads of content



Mike Ayala: Thank you for joining me on the Investing for Freedom podcast. Today we’ve got a really special episode that I’m super excited about. For two parts, number one, I’ve got a good friend, Jamie Gruber on who I’ve met through a couple of organizations, but more importantly, as we talk about all the time, GoBundance. And this guy is just a ball of energy like everywhere he shows up, he just shows up. We’ve done some training with another group that Jamie and I haven’t even talked about, but it is called Exchange with John Berghoff and the way Jamie shows up is just amazing. So, you guys are going to love this episode. We’re going to learn a ton about him, but also what’s really exciting is Jamie’s heading up an initiative within GoBundance. That kind of helps people grow on their path. And even though I’ve never really talked about this, there’s a barrier to entry at GoBundance, and you basically have to have a certain net worth and some qualifications. And the challenging thing with that is, you know, we want to do that because we want to make sure that the group stays cohesive, but at the same time, there are so many bad-ass people out there that fit the mold. They fit the model, they fit the culture, but they’re just not quite there yet. And so, Jamie’s working on an initiative with GoBundance, that’s really going to just turn this thing on its head. So, I’m excited to talk through that. Stick with us here, because we’re going to learn a lot about Jamie, but then also we’re going to go into the opportunities that GoBundance is presenting for all you amazing people out there. So, Jamie, thanks for being on the show.

Jamie Gruber: Yeah, man. Great being here. It’s an honor. I appreciate you having me.

Mike Ayala: So, let’s dive right into the question. So, who’s had the greatest impact on your life.

Jamie Gruber: I thought a lot about this and it’s going to be maybe a little bit counter-cultural counterintuitive, but the greatest impact on my life is somebody that I actually have a Rocky relationship with. So, I’m a W2 guy, right? I still, I work in the insurance industry, I’m in a kind of an executive position there. And when I took the most recent position that I have, I moved from the East coast out to Michigan and started reporting to somebody for the first time that I’d never had before. And my whole life had been identified by this career path that I was on. I wanted to be a certain level within this company and that’s who I was. And it was part of me. It was my DNA. So, when I ran into kind of a wall with a new boss, somebody that, she and I just sort of saw things very differently. It was very contentious. It was a very dark time of my life as well. It made me realize that me tying my identity to what I do was a big mistake. So, the ripping myself away or detaching my ego from the day-to-day work that I do was transformational. It was necessary. It was painful. And you know, our relationship has improved, but I give a lot of credit to the fact that I went through exactly what I needed to, which was an adversarial, more of an adversarial type relationship to kind of drive me toward you know, a realization that I didn’t know I needed to have.

Mike Ayala: Wow. That’s powerful. So many times, when we’re in these challenging situations, we squirm and try to get out of them as fast as we can. And a lot of times they’re the greatest life lessons.

Jamie Gruber: Yeah, I did too. Trust me. There were a couple moments where I was ready to tuck and run, but instinct kicked in thankfully and I kept with it.

Mike Ayala: If you could narrow it down to one thing that has had the greatest impact on your success, what would that be?

Jamie Gruber: Yeah, I got to say, I got to say probably networking and relationships. The importance of getting, you mentioned GoBundance right. So getting into a group of, a room with a group of guys, like of the caliber of the guys that are in GoBundance or the gals that are in GoBundance now you know, being around people that are doing what you’re trying to do. So, you know, when I wanted to be a director-level guy at my company that I worked for, I wanted to surround myself with people that are at that level, so that I had credibility. I felt comfortable in that room. I felt you know, like I had credible, I was credible with those folks and the same when it came to investing in a multifamily property, which we’ll talk about or wanting to be around millionaires, right? Like I want to be around those people. And so my superpower, I think, is that you know, while I go into those rooms, often a little bit tail between my legs, a little bit unsure of my ability to belong and to fit in like, do I deserve to be here? And all those limiting beliefs and imposter syndrome type things pop up. I turn that off. I allow myself to be me and I go in and I meet people and it ends up with me meeting guys like you doing things that are really high level that I can learn a ton from and have learned a ton from networking. I built networking communities. Again, we’ll talk about that because I just understand the power of being around the right people. That proximity is power, that your tribe means everything. So, I think that’s my superpower is the ability to network and interrelate to others.

Mike Ayala: You know, that is such an important place. And I just want to point this out and hats off to you, but I’ve had this conversation so many times in the last few weeks. And I think when somebody looks at somebody like you, Jamie, they just think that you’re unnatural, that you’re not scared of anything that you don’t have the limiting beliefs that, you said, the tail between your legs. And I think that’s such an important point that people need to understand. The differentiator between you and them is not the fact that you’re, you know, just overconfident or you’ve faced all your fears and overcame everything. It’s just that you go past it, you just move. And that’s, I think that’s the key to everything. You know, one of my mentors always says, I want to be the, if I’m the smartest guy in the room, I need to find a bigger room and that’s uncomfortable. And I’ve been pondering this thought, we haven’t really talked about this, but you know, everybody always talks about the average of the five people you spend the most time with, right? Like I need to get in a bigger room and all this stuff. And I’ve been asking the question a lot, like who do I have to become in order to get into that bigger room? And you know, so many times it’s like, Oh, I need to find five new friends. Well, in order to find five new friends, you really got to work on yourself and change. And I’m excited to talk about Ascend because that’s really, you’ve got to get in rooms that are uncomfortable. And I love that you brought that out because, and again, I think the limiting belief in people’s minds are they think that you and I have just overcome all of our fears. I was just at a Front Row Dads’ event and I’m looking around and there’s a bunch of bad-ass is in this room. Now I’m starting to think about like, well, who am I and why do I belong here? It never ends, especially as you’re always looking for bigger rooms.

Jamie Gruber: That’s it. Exactly. And you know, to that point really quick on the GoBundance part, you know, we have these accountability pods, right? We get into groups of five or six or whatever, every couple of weeks and, and have conversations, hold each other accountable. The first time I was in that my first GoBundance pod, you know, this guy’s making 1.5 Million a year. This guy’s got, you know, 10 million net worth. Like, I mean, just Holy crap. I’m thinking these guys are balling. Why am I here? What am I going to offer? I am way too, way too much the ugly house in the block here. I’m not like the, just the ugliest house, but like really ugly house in the block. But what I realized from talking to them is one, you know, one, they are guys, two, while they have financial success, we all do to varying degrees while they have greater financial success than I do. You know, where can I add value? I’ve got a really great relationship with my wife and I work hard on that. And some of these guys didn’t have that, so I can add value there. And that’s where my sort of multi-millionaire mind works for them and where they’re looking up at me in some ways. So yeah, finding how you can add value. There’s always a way, like, even if you’re brand new right out of school, college, whatever, you know, no money to your name at this point, you’re around a bunch of guys that are doing big things. Well, I guarantee you technology, social media, a lot of things that you have an awareness of that these guys don’t, you can add value to them. So, I think it’s a great point.

Mike Ayala: Yeah, I love it. By the way, I’m not super agenda-driven. So, you know, you said real quick, but that was gold. So, I want to make sure that, you know, I don’t make you feel like we’re trying to get somewhere because that was money. What was your greatest setback and what’d you learn from it?

Jamie Gruber: I would say I was between two on this and I would say my greatest setback was probably, I’ll go on like the personal relationship side. So, when I was in my, you know, when I was in my early twenties, there was a path to upright per my family’s kind of DNA or what I was led to believe. And that is, you know, you go to school, you get out, you get a job, you meet a girl, you get married, you have kids. And you do all that by 25. And then you just, you be for the rest of life, like, that’s what you’re supposed to do. That’s the path. And so early in my twenties, I got the job, got out of school, got the job, you know, bought a nice car and met a girl. So, it’s like, okay, met a girl check, check, check, got to marry this girl. So, I proposed to her, we get engaged. And you know, it ended badly. So, you know, about three weeks before the wedding, which was a year and a half later I just, I couldn’t go through with it. I just ended up calling the wedding off. And at this point, of course, invitations are out, venues are set, everything’s ready. It was, you know, it was a tough, tough decision to do. And you’ve got this person that you’re with as well, that I cared for obviously. And you know, how is she going to survive without me? How is she going to, you know, very, you know, I felt like she was too codependent on for survival, let alone happiness. So, you know, how do I do this? How do I destroy her? It’s going to hurt her so badly and all this other stuff. So, I think from that low the relationship ended oddly, I won’t get into every detail, but it ended badly. And an oddly like, we’d call off the wedding, but we stayed together for a little while. And it was just like fragmented until it finally just like, you know, stopped thankfully, like, you know, with mercifully, I guess you could say. And at that point I remember that was the first time in my life, I probably was like 26, 27, 28, something like that, where I thought to myself, like, I don’t have to follow the path that everybody else says I have to follow. It was the first time on one topic that I had that kind of realization. Like, I can do this my own way. And you know, what, if I’m single the rest of my life, like, I don’t see anything wrong with that. Like if that’s what marriage is, if that’s what everybody thinks it’s supposed to be, then I guess I just don’t want it. And I could feel like the pariah aspect of that. Like I’m going to be judged and all that. But boy, something about me just didn’t care. Like I was completely content ready to go forward. If something happened great. But if not, no worries whatsoever. And almost immediately after that, I met my wife. It was 12 years ago. And the lesson for me in all of that was like, the moment that you accept, you know, and are comfortable with the absence of is when the truly great things in your life seem to come to be right. When you are willing to lose it all, if you were, you know, I’ve got this income, like the moment that you’re willing to lose that, and you’re completely comfortable. Like I can live in a one-bedroom apartment, you know, I don’t need all of what I have around me. That’s when you’re going to be most open to the great things that are around, you’re going to be most like in tune to what you want. You’re going to have the least pressure on yourself to do the thing that you think you should because that’s what your life has sort of dictated you should, or that’s what other people think you should. And you’re going to say, I’m going to take that chance and buy that property or move to that city or do the side of the other because I don’t fear the downside. I don’t fear the other end of it. And that was the first time I learned that, like lose the fear of what you think it’s supposed to be. And the upside tends to be dramatically better. Doesn’t mean you won’t lose, but I feel like you’ll win bigger when you do win with that mindset, at least that’s what I learned.

Mike Ayala: Yeah, no, I love it. I say this often, and it was a quote on that. I put on Instagram a while back but getting trapped in the future is just as bad as getting trapped in the past. And you see that so many times because, you know, we’re always looking for, and by the way, I’m huge on goal setting, vision, building, all that stuff. But at the same time, like you said, when you just be, you’re just present, living in the now let some of that stuff go. Chris Ryan from GoBundance at the champions event, he actually had me write my eulogy a few weeks ago. And it was super challenging because I kept looking out like 30 years in the future and just trying to, you know, think about, like to put in my eulogy, all these things that I had accomplished. And when I finally just, I was struggling because I don’t know what the heck, I’m going to accomplish 30 years from now. So, when I came back to just like, okay, if I died tomorrow, what would my eulogy look like? And that was such a lesson for me because just coming back to the future or to the present I’m happy with what I’ve accomplished. I’m happy with my family. I’m happy with all that. It really taught me a lesson to just, you know, be here today and give up on all that strife and struggling. So powerful lesson, man. I appreciate it.

Jamie Gruber: The source of all stress, right? Living in the future in the past, that’s the source of all stress. If you are truly just, I’m here, this is what I am. This is what it is. I don’t know what this means. I don’t know what this will turn out to be. Then, I mean, if you can do that, that’s a tough skill. But the source of all stress is thinking in the future in the past. It truly is.

Mike Ayala: Man! That was mind-blowing. That was awesome. What is the piece of advice you find yourself sharing the most?

Jamie Gruber: Do you, easily when I saw, when we were talking, you know, do you and again, this goes back to, I talked about it. Early upbringing for me, right? This is the way you’re supposed to do it. Even though I kind of had this polar, the straw or this feeling that manifested three weeks before a wedding to call it off the whole time I knew I was out of, out of alignment with what I wanted to do. I’ve worked with people that, you know, are quirky or weird or whatever. And I see it in the corporate world, especially. And I do this as well. Like there’s a mold, there’s a model that you’re supposed to stick with it. Don’t this person off. Don’t make that person feel this way or whatever. So, you conform. Like, you know, one guy I worked with, you know, he’s a guitar playing, you know cosplay you know, Marvel comic geek. Like that’s what he is. But in the corporate world that doesn’t really play well, if you’re looking to advance, right? So, he’s constantly having to kind of modify himself down. And at a point at which I was able to mentor him, that’s what I kept coming back to. Like, just do you, your people will resonate more with you as a leader if you’re you, not somebody that you think that you’re supposed to be, because somebody else created that mold for you. So easily, do you, is the best advice I could give anybody, and I try to give it to myself.

Mike Ayala: Man. And that ties so perfectly back into number two, because we have these limiting beliefs and getting into these rooms and everything else. And usually when you see, I was just at an event a while back and when there’s a person at an event, that’s trying too hard to be somebody that they’re not, it just, it just comes through. It’s so obvious. And so just do you as such valuable information to tie people back to number two, you know, if you’re going to get into a bigger room and a friend of mine and I were just having this conversation, like, even if it means just biting your tongue for a minute, like, just think twice before you say something like, it doesn’t mean you don’t just don’t have to be like overbearing. Cause like, you’re talking about just do you, like, that’s the best piece of advice to enter a room like you’re talking to number two. I love it. It’s powerful.

Jamie Gruber: A hundred percent. Yeah. If you’re able to just say, Hey, and part of that too, is I think like you fear, you know, disapproval or somebody’s not going to like me or whatever. And in many ways, that’s a good thing. Like if I go in and I’m who I am and somebody doesn’t like that, if I’m, it’s attracting is great, but repelling is equally important. Like you don’t want everybody in your life. And I struggle with this. Trust me. I have to continually tell myself this and teach myself this. But, you know, attracting what you want is important, but repelling is the same. It’s the same as if you’re creating a vision for yourself or your business or whatever, right. Like vision should attract, but vision should also repel those people and those systems and those situations that you don’t want. Like, I can’t, GoBundance is a great example.  Gobundance attracts a certain avatar, a certain type of guy or gal. There’s certain people that look at it and say, that’s not since like, that’s okay. That’s good. We know that that’s not the right fit for you or for GoBundance. So yeah, I think it’s important for that, you know, to attract and repel, but that’s usually what people fear is that they’re going to repel and it’s like, that’s actually a good thing.

Mike Ayala: Totally. You can only handle so many relationships. Cool. Love it. So great set of questions. I love all the input. I think we could stop right there, and it’d be gold, but let’s tell people about you and then we’ll get into GoBundance and Ascend and all that. But I want to hear your background and where you came from.

Jamie Gruber: Yeah. I’ll try to clip notes this a bit, but let’s see. New York-born guy you know, did everything all around the state and the long Island moved, upstate, all that good stuff. My family moved around a little bit when I was younger. You know, did the college thing, didn’t love it, didn’t finish. Was I guess, fortunate enough to get a job that required college through networking, through knowing people or whatever. At 21 took a job with this insurance company as a claims adjuster enjoyed it, saw a path with it and just started kind of pursuing that path. It led to multiple promotions. I moved to Boston for a number of years. That’s where I met my wife. We were there for, I was there for about 10 years, 9, 10 years. And again, kind of had this path in mind of where I wanted to get to, to the certain level and equity level position within my company. And that took me to Michigan. So, I’m here now. I’m in Michigan. I’m in that role. I’m still married to my wife. We have two young boys they’re at this five and a half and two and a half. And, that’s probably the point at which you kind of bringing it back to that question, one about, you know, somebody that influenced me where I got here, I took over the struggling organization. I was doing all the stuff that I knew to do. Like put the right people in the right roles, remove the wrong people from the wrong roles, structure it the way I wanted to structure it. My boss was under a ton of pressure. Probably, she didn’t probably it the best. It came directly down to me, even though in the first two, three months, there was some sort of expectation of results that I didn’t think was possible without restructuring and doing all this stuff led to a lot of stress between me and her and that continued into the next year. But in that time is where I think that again, I said before, the most valuable part of my development probably came and that is like, wow, this is all like a facade. Like, you know, in a moment, this one person who doesn’t like me can craft the message, the narrative, the performance evaluation, however she wants, if she wanted to, she wouldn’t, but you know, anybody could, and this whole path that I’m on this 20 year career, I’ve been pursuing, these moves around the country, going to Michigan. I don’t know anybody in Michigan before I moved here. Go into the middle of the country for just the job. This can’t be how I identify myself. And more than that, I can’t, you know, protect my family and care for my family with one source of income.

It blew my mind how that came to me so late. So, at that point I re-read rich dad, poor dad. And I say that because I read it in my early twenties and it was like, Oh, interesting. I read it again in my late thirties. And it was like, oh man, look at the time I just wasted. Like I got it, in conjunction with all that happened here. So, you know, real estate became kind of a passion of mine. So, my wife and I bought a couple of duplexes. The popular phrase, we bird them, right. So, we bought rehab and rented them and refiled them. Felt like a lot of work for two duplexes. So, we thought, you know, it’s probably better if we get more doors with one purchase. So next purchase was a 16 unit here in Michigan. After that we purchased a 22 unit and this is all within the last two, three years. And I learned the concept of the, and the idea of horizontal income and all of that and that by listening to podcasts, and by going down that kind of path of trying to diversify my income streams, learned of GoBundance David Osborne, all these guys that had created this thing and thought, man, that’s a cool group to be a part of. Initially, wasn’t quite qualified how-to kind of kick it over into the, like you said, the net worth qualification. But once I did that, it was like the moment I realized I was there, I was joining, like, it was a goal of mine to join this group, be part of it. And be around the guys that are doing some big things in there. And for a guy that has a day job hanging out with entrepreneurs, even though I only have an entrepreneurial side hustle, it just gives me a vision, a clear path to where I think I can go with my endeavors. And the biggest thing for me was just letting go of that identity as a, I’m a company guy, this is what I do. This is who I am and opening my eyes and seeing that there’s so many other possibilities out there and yeah, the multifamily thing has been good for us.

Mike Ayala: I love your story. Because I think a lot of people think that when they start their journey of passive income and multiple streams of income and all that stuff that I think inherently like number one, we rush too quickly to quit our job or then people get fearful that they’re going to feel like they have to. And so just talk about that a little bit. How have you balanced all that? And which side do you lay on?

Jamie Gruber: Yeah, no, I think you know, breadwinner has to play into it. Like if I’m a single guy at 37, 38, 39 years old, maybe, maybe I take that leap and just kind of jump off. But here’s what I’ve learned is you got to leverage whatever you have, right? So, a day job gives me a W2. It gives me a way easier path to financing than if I wasn’t, especially early on if I’m trying to acquire property. The other part too is there’s a lot of wisdom in corporate America. Meaning like corporations are big and robust and make a lot of money for reasons. So a lot of people at various levels, you know, whether they’re an entry-level employee or they’re in middle management or, you know, more my level or higher or whatever they look at the corporation they work for, or the job they have is like this drain, this burden. And I get it. Trust me, it’s hard not to sometimes, but I look at it a little differently. I look at, and again, 20 years with this company having climbed up through the ranks and I never really truly paid attention to how we do things, as a company, how this corporation functions truly like, how do they set their vision? Like I see these core values, they’re on the wall. We talk about them. I could repeat them, but how do we actually embody those core values? So, if I want to build a business on the side, what better influence do I have? You want to be in proximity, right? Well, I’m in proximity to systems, processes, technologies, you know, core values, vision, mission statements, people at high levels that are doing really, really cool things. So if you turn away from like, ah, God, this corporate mumbo jumbo, this propaganda, all this other stuff, and instead tune into it and say, well, okay, I see how that leads to this success with this company.  I see how this system you know increases our bottom line. I see how processes are so highly leveraged and why they are like, I’m getting this because if I’m going to start a business with all my own, and then maybe hire a person, you probably want to structure that business so that it could bring on 10 or 20 people, even though you only need one, meaning develop the systems, develop the framework now. And you’ve got a lot of wisdom sitting there in front of you. I mean, don’t steal anything, but you know, you’re looking at you know, internal websites and how things are structured, internal processes, even how they lay them out. That’s not how your mind works. Like how do I even write a process? Well, there it is. There’s a process outline. So I tend to look at it that way, like how to balance it is find something that you can be excited about within your day job that serves your bigger purpose if you do have this vision of moving away from your job, and I don’t know if I do or don’t at this point, like I’m comfortable with what I’m doing. I’m good at what I’m doing. I like building the side hustle, don’t get me wrong. I get to this point that I want to get to. It’s going to be hard to just by spending time in a job while I’m taking it, what I’m taking in. But I think you just have to leverage your environment, leverage your surroundings and corporate provides great, great value in that regard if you’re trying to build a business.

Mike Ayala: I love the way that you reframe that and look at the value in your job or corporate America or whatever it is because you know, one of other, one other book that Kiyosaki wrote was before you quit your job and yeah, not a lot of people that was like one of his first books and a lot of people just, you know, automatically. And I think his whole reasoning in that book, it talks about a lot of this. So, we have our job and then we’re so frustrated. And, you know, we start hearing about passive income and we start building other streams of income. And then all of a sudden, we get to a point where our other streams of income replace our day job as far as level of income. Well, other than, and I’m not saying you shouldn’t do that, but if you’re doing that because you want your freedom and you want away from that nine to five or whatever it is, go ahead and make that move. But if you’re doing it to build additional streams of income and have, you know, more assets and move toward wealth building, sometimes that’s like the opposite of productive, because now you’re just living off of your passive investments and you’re really back in the same place. So I love, I love your perspective on that because you’re, like you said, you get to this point, you’re gone at some point and I get that, but I think we rushed into it too much, and again nobody points to the book before you quit your job that he wrote. It’s always rich dad, poor dad and cashflow quadrant and all that.

Jamie Gruber: I got to look that up. I didn’t know He wrote that. I’d never heard that. Exactly, It’s a cashflow quadrant, Rich Dad Poor Dad. And even some of the more recent ones like the Ken McElroy wrote with him and stuff like that. Like that’s the stuff you think of. I haven’t heard of that.

Mike Ayala: Cool. Appreciate it. What else do we need to know?

Jamie Gruber: I think a couple of things I’ll throw out there. One is, adapting and figuring out ways to get things done. So, this is just part of my story, right? So I made the point that I want to jump into commercial multifamily and I did, That is a leap from residential for those of you out there that might be investing in residential thinking about jumping into multifamily, or I’m sure you understand that if you’re in multi-family and what I mean by that is like residential agent does not equal commercial broker, right? They’re two different worlds. Residential agents, you can find on any corner, you can call one up and they can help you out. You want to find one that’s investor-friendly shore, but there’s a lot of those right. Commercial broker has three people that buy from them all the time. And for you to break into that list of three people that buy from them, you’ve got to be a buyer. And it’s like, well, okay, in order to buy, I need you to send me deals. But in order for you to send me deals, I need to buy, right? So, there’s this sort of chicken and egg thing happening. So, one thing that we did, my partner and I that I decided to go into business with on the multifamily side, was we said, all right, well, the brokers aren’t going to be. And we went out, networked with them, gave them our business plan. We did all the right things, great relationships with people, but we just weren’t a priority and rightfully so right to them. We went out and we built in the idea of networking, like a meetup group, a meetup platform. And we’ve expanded that platform out. We’ve got, you know, a bunch of chapters around the country and everything, and this is what really, it’s called Multifamily and More. And this is what really, what really made me realize, like I went into it with the idea, like we built this whole brand, this multi-family and more brand. And we went into it with the idea of, Hey, we can get capital, we can get deal flow. And we did, it all happened. But the realization for me, and this is kind of around the time that I went into GoBundance and learned from GoBundance, was that in doing all of that in networking and forming this thing that to work around the brokers, adding value to others was the point at which when we kind of focused on that on giving was the point at which all of our results accelerated that’s when deals came to us, that’s when more capital came to us, more members joined our community and all of that stuff. And it just made me really passionate about I think David Osborne calls it, throwing the rope down, right. Throwing down the rope. So, you’ve made it to a certain level. I mean, we’re all still climbing. Once you reach a certain wrong and you feel like, Hey, I’ve got some, I got some knowledge and skills and ability you know, let me throw the rope down here. So I learned that a lot about myself that, you know, in the vein of networking, in the vein of trying to advance whatever you’re trying to advance like that giving piece, I think is a huge piece. That was a big learning for me that I felt compelled to share with everybody.

Mike Ayala: I love it. Just so we don’t miss over it cause we’re going to jump into a send here pretty soon, but how do people find out more about Multifamily and More? Is that something…

Jamie Gruber: Yeah. Yeah. You can go to any of our platforms. So, Instagram @multifamilyandmore, Facebook at Multifamily and More, you can check them out at any of those places, we’ve got a bunch of content, the YouTube channel, we try to educate people on multifamily. We got different playlists, like what is syndication, four or five interviews. We’ve interviewed Brandon Turner. We’ve interviewed, you know, Rod Cleef, Vinny Chopra, some of the big names of multifamily, Gino Barbaro. And we’ve got some other stuff we call them Multifamily and More because I like to get into the mindset piece. So, there’s some mindset stuff on there as well. Even Airbnb investing, mobile home parks, stuff like that, that we’ve got on there. But yeah, any of those platforms, YouTube, Instagram Facebook, you can find us.

Mike Ayala: I love it. So, this is not a trick question. I’m not trying to lead us into Ascend. What are you most excited about right now? Cause I’m just like, I’m getting jazzed up, just listening to you. So, what are you most excited about?

Jamie Gruber: I’m excited about what I’m doing with GoBundance. So, this platform that we have with Multifamily and More, it showed me a lot about myself. Like I really enjoy throwing the rope down. I really enjoy creating content. I enjoy this. This is fun, being on a podcast. I mean, having interactions like this, interviewing people on podcasts, it’s a ton of fun. So, within GoBundance there was this opportunity, I guess you could say where, you know, GoBundance has a net worth minimum, it’s a million dollars. I got to be an accredited investor and essentially to join GoBundance, but you said it before, there’s so many people that are bad-ass that are just not quite there or very young and having to have just started their journey, but they’ve obviously got runway, you know, smarter than you and me, anybody else in the group just haven’t had enough time to accumulate yet. So how do you service those folks? How do you throw the rope? How do you help them out? So, when GoBundance was saying, Hey, look, we to do that, we want to create this program. I threw my hand up as quickly as I could say, Hey, I want to do that with you because it fits all of what I just described that I’ve learned, I’m passionate about, allows me to create content, allows me to give, allows me to, you know, throw that rope down. So, I’m excited about what we’re building. So, we’re building out kind of a two-tier program called the Emerge and then called Ascend. So, Emerge is a 12-week course. It’s online. It’s essentially, there’s three goals with Emerge, right? Goal number one is for, to create some level of transformation for those to participate over 12 weeks, by giving you skills and tactics and tricks and tips on how to set a single goal and how to achieve that single goal by the end of the 12 weeks. So, we’re going to help you set it and then be with you through the 12 weeks to achieve that goal. We being those of us that are putting a merge together. So that’s goal number one, create transformation. That’s number one, give to people, right? Get them kind of in that, down that path. Goal Number two is, imprint the brand of GoBundance on folks before they’re actually in, you know, the GoBundance that we have today, you said it before, like there’s such attraction to wanting to be in that room. Like I wanted to be with all of the guys like you. To me, I wanted to create something that allows folks that are attracted to GoBundance maybe aren’t quite at that qualification level, but want to be a part of that, want to have access to guys and gals and GoBundance, to have something to go with, to have something to imprint on.: So for me that means tribe of millionaires. Like the book tribe of millionaires is a GoBundance book. We took the book, we essentially took content from that book and made it part of this course. So, in some ways, Emerge is in part a tribe of millionaires’ course. We get deep on it. The elders give a lot of perspective on what is, what are the different effects in the book. If you haven’t read the book, you’ll learn what that means. So, we want to imprint on the brand by leveraging the tribal millionaire’s book, which is a fantastic read and gives you a really good sense of what GoBundance is. But more importantly, what it is to be in a mastermind, right? What it is to be in a community like that. And then thirdly, you know, we put like a graduation element into this. So, you mentioned Ascend. Ascend is going to be built soon, but it’s a longer-term mastermind is somewhere where you go, you are in accountability pods, you’re getting access to GoBundance brothers and sisters. You’re getting a lot of content that helps you drive toward that whole life millionaire status that we like to tout that we are in GoBundance. Emerge as the 12-week program. Like if you show us that over that 12 weeks, that you’re engaged, that you’re driving toward that you’re interacting with others, that you’re really showing this kind of drive toward being that whole life millionaire. Not that you give up after three weeks or you fall off and we never hear from you again, then at the end of that 12 weeks, we’re going to invite you to Ascend. So we’re going to invite you to come into Ascend so that we can have the best of the best from Emerge, go into Ascend network and get even close to one another, closer to the GoBundance brothers, GoBundance sisters, that we can drive those folks up toward that GoBundance level. So, bit of a mouthful, like you said, I’m a excited about it, but I’m pumped up about Emerge, which we’re just launching now, Ascend which we’re launching in the new year in 2021. Yeah, I’m really, I can’t wait to see what the value people get out of this. It’s going to be Epic.

Mike Ayala: So I’m not as excited as you are because I don’t know the inner workings, but I’m really excited about this too, because I talked to so many people, even people that are listening to this show right now, and, you know, I mentioned GoBundance all the time. Not because I’m pitching GoBundance, but because it has such an impact on my life, it just gets weaved into, you know, Hey, I was at a GoBundance event and this happened and somebody said this, but unfortunately it’s not for everyone. They’re not there yet. And so, I’m really excited. And obviously you said this earlier, nothing is for everyone and Emerge isn’t going to be for everyone and Ascend isn’t going to be either, but I’m super excited about this because I get asked so many times like, Hey, I’ve listened to your podcast all the time. I follow you. It’s so inspiring, but what do I do? And this is the perfect price point. It’s the perfect opportunity. It’s the perfect time commitment for people to get into and really get to the next level. So, I’m super stoked about Emerge.

Jamie Gruber: Yeah, me too. And that’s really what it’s all about is trying to help people get there. You mentioned, like I know in my pod for instance, just the power of it, right? Like I was selling a sponsorship package for our Multifamily and More brand, and I had a certain price point on it. And my pod came after me. Like, no, man, you’re undervaluing this, you know, they gave me a price point I wasn’t comfortable with, so I didn’t get there and I probably should have, but I increased my price point. So, if I wanted to sell, you know, let’s say it was a thousand bucks. I would have to sell 10 to make 10,000. They got me to 3000 and people bought it like, you know, so the point is like that push that challenge. All of that is the value of why I promote abundance all the time too, because I get, yeah, people joke with me now like, Oh, is this your little club that you’re in? Like, yeah, yeah. I was on a call with my group and you know, this is what I learned from it. I got this book all was that recommended from GoBundance yes, it was recommended from GoBundance. They kind of laugh about it, but I get so much value out of being part of a community of like-minded people. Here’s what I look at it. 300 people are in GoBundance right now. If I were to say to anyone listening right now, hey go out wherever you live, walk around town. And I want you to tap as many people as you need to on the shoulder until you find 300 people that think like, you act like you talk like you, that have an understanding of what you are trying to do, which is probably if you’re listening to this, like I’m a W2 guy or gal, I see a bigger life, but everybody around me thinks everything I do is a risk. Like if that’s you and I’m sure it is, yeah. Go out and try to find 300 other people in your neighborhood, in your town, in your city and your County that think like you, and tell me how much time and energy and effort and money you’ll spend doing that. Or you find a community like GoBundance you jump into it. And they’re all right there. They’re all in the room. Everyone that you could think of that you need from investors, to brand experts to whatever are in one room and they’re all doing it at high levels. They’re thinking like you are, you can talk about what you want to be when you grow up even though you’re a 40 year old guy or girl, and nobody laughs at you in that room, right? Like everyone is pulling for you. It’s an amazing experience. And I seek to replicate that with the Emerge. And of course, more so even with Ascend, so I’m pumped about it as you can tell.

Mike Ayala: It’s so exciting. And you know, even that analogy that you talked about just going down the street, one of the big pushes and GoBundance right now is the local chapters for that reason. I mean, you know, because we get together a couple of times a year and I want to make sure, and we talk about like the structure of pods, etc., and Emerge. And if that exists or whatever, but we’ll come back to that. The local chapters are such a big push right now in GoBundance for that reason, because if we can, you know, if we can bring what we have when we go to these meetups and this stuff with GoBundance and our pods, if we can bring that back to a local level, super powerful. But like you said, just walking down the street in Phoenix.

So, I’m in Gilbert, greater Phoenix area. That’s a lot of work trying to find 300 people. It’s such a great point. And I guess the reason why I’m saying this, if you’re in the Phoenix market or any market, you should look at the local chapter of GoBundance too, because we’re branching that out and making that a local resource so we can get into it, bringing it back to Emerge and Ascend, is there going to be, is there like pods in Emerge or are they just kind of going through this as a class together?

Jamie Gruber: Emerge is more on-demand. It’s like, Hey, there’s live content in a Facebook group, there’s some live motivation and coaching, that sort of thing. But it’s you buy, you start getting the course that once a week, there’s a drop, you get, you know, a lesson, there’s a workbook that comes with it. And the goal is like, let’s help you get to where you want to be, 12 weeks intensive roll forward. Ascend is the longer-term mastermind. Like the goal is that folks go into Ascend and they’re there getting content, interaction and pod you know, that pod structure until they can reach the GoBundance level. So, it’s really bringing folks up through the organization and making them a long-term lifetime partner with GoBundance. But yeah, Emerge itself is the course that we’re putting up front first to create that transformation and graduate from, to get to Ascend.

Mike Ayala: So, Emerge, when’s it go live?

Jamie Gruber: So, January one, 2021, so, or whatever the Monday is of that, of January one, but we’re doing a live launch or a beta launch, I guess you could say, next week. We’re filming this in late October of 2020. So, our launch for the first group goes in next week. We sold it out within like three days. In fact, we sold it out so fast and so early that it was like, okay, I got like six weeks before it launches. I got to do something with these folks between now and then. So, we created the Facebook group and we’ve been interacting with them and getting them pumped and everything, but people were really excited about it. They’re excited about what I’ve shown them so far. And officially Monday we launch, we’re going to get feedback from those folks to really perfect it. But January one is when we’ll have the full-time product out.

Mike Ayala: And can people get like on a wait list or can they start signing up now putting deposits for January one? Cause you said you sold this sucker out.

Jamie Gruber: Yes, is the website to go to Yeah, you jump on there actually. Mike, thanks to you and your platform and all the folks out there for anybody listening, I created a coupon code. I never knew I’d be this guy, but I created a coupon code. It’s called freedom. So, you type in freedom, you’ll knock a hundred dollars off the tuition. And yeah, if you buy now just, you know, kind of sit tight and you’ll get communicated with, but we’re going to launch your Emerge experience starting in January.

Mike Ayala: That’s awesome. And so, you mentioned a Facebook group too, so that’s part of this, there’s a Facebook community.

Jamie Gruber: Yeah. We’ve got a community in Emerge. We’ve got a guy named Diego Corso who, you know, really well, amazing story. He’s doing some weekly motivation in that Facebook group, we’re doing a like a GoBro decomp if you will, once a week or once every other week, I can remember what we settled on, but you know, like first guy we’re bringing in is Matt Acheson people that don’t know Matty A amazing entrepreneur he’s up in Sacramento area. And you know, we’re going to bring him on and interview him and just really like break down how he achieved what he’s achieved from a mindset, financial tactical perspective. And we’re going to do that, you know, every week to every other week with a different GoBro. I think our second guys, Mike McCarthy, not bad who was one of the founders of abundance. So, we’ve got, we’re going to do that in emerge to give folks a lot of content and just real visibility into what these multimillionaires have done to get to where they are.

Mike Ayala: So you just like 10 X the value in my mind, when you’re talking about number two, like networking, relationships, getting in the room, having access to guys like Matty A, Mike McCarthy, you know, and I’ve had some of these guys on my podcast, but having live with them and interactions in a Facebook community and that kind of stuff, you’re going to, the people in Emerge are going to get a level of access to GoBros that, you know, you talked about it and your number two thing, like you work hard to get in there. And so, in my mind, you just 10X the value of Emerge. That’s crazy.

Jamie Gruber: That was a big value. We got feedback and wanted to know what folks want. And even just for the folks that joined the good thing about them joining us early, we asked them like, Hey, you know, give us a little intro on you, drop a video on the Facebook group and you know, what do you hope to gain from being in Emerge? And all of them said the same thing, two things. I want to meet people that are kind of like me on this path, which they’re getting that. And then they want to get access to GoBundance brothers, GoBundance, like the people that are in GoBundance right now, so that they can get a sense of what it is, what have they done, and really have that more intimate access. And they’re going to get that in Emerge.

Mike Ayala: That is so cool. You know, just even I, Dave Osborne was my first guest when I launched my podcast and I did that strategically because he’s like kind of my next, he’s my mentor. I believe in life there’s like, you know, series of mentors and I’ve had a couple that are still my mentors, but I think in order to get to a different level, you have to kind of level up that mentor and David’s that for me. And I’ve had, you know, Mike on and you know, guys like you, and if you found yourself thinking, man, I wish I could ask them this. Like, this is the perfect platform to be able to do that. It’s just so crazy. I love it.

Jamie Gruber: A hundred percent. For a few hundred bucks exactly. You join you’re in, you get some really cool content. We’ll send you a little gift pack as well. So, you’ll get something in the mail from us. And you get some really great education content and structure to help you, whatever that goal is, set a goal that you think is achievable in 12 weeks toward moving you toward whole lot millionaire status, let’s help you get there. So, I’m excited. Yeah. I’m really, really excited about this.

Mike Ayala: And you’re the perfect, I mean, you guys can hear this, but just the level of energy that Jamie’s bringing. I mean, he’s got all this stuff going on. He’s got his own brand, he’s got a W2 job, he’s got a lot of stuff going on and you can hear the level of energy that he’s bringing to this. So, it’s going to be amazing. For any of my listeners. I’ve never really pitched anything on this show. In fact, I get a lot of people that reach out and they’re like, what are you selling? Like what can I buy? Nothing. Like, I’m not selling anything. We’ve never, you know this about me. I’ve never, we’ve never spent this much time on a certain platform. That’s how much I’m behind. GoBundance, behind Ascend, behind Emerge and behind Jamie Gruber. And you guys heard it already, like they sold out the first trial run. And so, if you want to get in that January group get in there. So where do they go again?

Jamie Gruber: It means a lot coming from you. That means a ton that you’re giving us this platform, giving me this platform. So, I appreciate that.

Mike Ayala: So, vested in the future growth of GoBundance because just, even back to your number two question to answer, the best way to level up the tribe is to help grow it and filter through that. And GoBundance has done so much for me and the elders have done so much for me. The GoBros have done so much, we got all these little terms, right. People are like, what the heck is a GoBro? Is this a cult?  Kind of.

Jamie Gruber: I said that somebody goes, what’s it like in GoBundance?  We have horses’ heads, we dance around, we put them on our heads. We hold dirty politicians by chains in the middle of the room. We call that Tuesday in GoBundance. That’s Tuesday.

Mike Ayala: I love it.

Jamie Gruber: It’s the whole tribe thing.  It’s a tribe, elders of the tribe, you know, you kind of lean into it. So, it’s pretty cool.

Mike Ayala:  You mentioned tribe of millionaires too. That’s the book that the elders actually wrote with input from a bunch of the GoBundance guys. What an amazing book, if you haven’t, and we’ve mentioned it before too, but where can they get that book? Do you know offhand?

Jamie Gruber: Well, two things. One, if you buy Emerge, you’ll get the book. But you can also go to, And I think you can get the book for free plus shipping. I think you pay seven, eight bucks, something like that, and you can get the book shipped to you, but yeah, fantastic book. It’s funny. I read it twice. First time was kind of read it and the second time It was like, Hey, you know what? I’m going to create an online program. Why not make it about tribe of millionaires? So, I read the book again and all I could think for the whole book was like, man, this should be a movie. Like, it’s just so well written. It’s got this great vivid visualization that you can get from it. And it just, it really does tie in better than I can explain or any of us I’ve ever heard. Explain why it’s so powerful to be around the right people, the right tribe, the right group. It breaks it down really, really well. So yeah, I like that book, but yeah,, You can get it for shipping, but it’ll be included in your packet if you decide to join Emerge.

Mike Ayala: That’s cool. What else? What else we need to talk about that we haven’t?

Jamie Gruber: I don’t know, man.  I’m excited about the future of GoBundance, I’m excited about what we’ve got coming up, so I’m good. I’m good.

Mike Ayala: Well, I appreciate your time and tell us one more time where people can find out about Emerge.

Jamie Gruber: Yeah. So, all one word, no dashes, nothing like that. And again, throw in the coupon code freedom, all one word, and you’ll knock a hundred bucks off your tuition.

Mike Ayala: Wow. What an amazing time. And I appreciate, you know what you’re doing here. I know this isn’t, this is probably not how you’d consider it, but just to give back that this is going to do for people and you know, not just my audience, but the world in general. This is going to be huge. So, I’m excited about it. Appreciate it.

Jamie Gruber: I appreciate the platform and I really do.

Mike Ayala: Cool. Have a good day.

Jamie Gruber: All right, we’ll see you.

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Episode 74